08摩立特筆試題目
Case Study 3: Achieving Differentiation
Situation:A leading chemical company, concerned that its cost leadership position was eroding due to the entry of lower cost players with newer technology, discovered that it could regain a competitive advantage by providing differentiated service levels to distinct customer segments, and by reconfiguring its supply chain to improve service levels.
Monitors Effort:Monitor Group leaders recognized that the chemical company lacked critical knowledge of service level costs and did not have a sufficient vision for quickly and efficiently reconfiguring its supply chain.
Monitor Group leaders sought the participation of Decision Architects to devel
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